Retail Motions s.r.o.

Privacy Policy

Your privacy is important to us. This policy outlines how we collect, use, and protect your information.

Last updated: January 1, 2025

Information We Collect

We collect information you provide directly to us, such as when you create an account, subscribe to our services, participate in surveys, or contact us for support. This includes your name, email address, phone number, company information, and any other information you choose to provide.

Automatically Collected Information

When you access our platform, we automatically collect certain information about your device and usage patterns, including IP address, browser type, operating system, referring URLs, access times, and pages viewed. We use cookies and similar technologies to collect this information.

Sensor and Analytics Data

Our platform collects anonymized visitor engagement data through sensors and tracking technologies deployed in cultural institutions. This data is aggregated and does not identify individual visitors unless explicitly consented to by the institution and visitors.

How We Use Your Information

We use the information we collect to provide, maintain, and improve our services, process transactions, send communications, respond to inquiries, conduct research and analytics, and comply with legal obligations.

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information with service providers, business partners, or as required by law. Any data sharing is governed by strict confidentiality agreements.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Analytics data is typically retained for up to 7 years for research purposes.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including the right to access, update, delete, or restrict processing of your data. You may also have the right to data portability and to object to certain processing.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage patterns, and provide personalized content. You can control cookie preferences through your browser settings or our cookie consent banner.

Third-Party Services

Our platform may integrate with third-party services for analytics, payment processing, and other functionalities. These services have their own privacy policies, and we encourage you to review them.

Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware of such collection, we will take steps to delete the information.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

Research and Academic Use

Aggregated and anonymized data may be used for research purposes and shared with academic institutions. Individual visitor data is never shared without explicit consent from both the institution and visitors.

Contact Information

If you have any questions about this privacy policy or our data practices, please contact us at:

  • Email: contact@interplayinsights.com
    john.loyd.parsley@gmail.com
  • Phone: +553132253916
  • Address: Zborovská 1051/24, Smíchov
    150 00 Praha 5
    Czechia